Amaranthus

Amaranthus is a premium texture stem that reads luxury at first glance. Its name is rooted in Greek amarantos, often interpreted as unfading, a fitting reference to its enduring visual presence in fresh designs and preserved décor. Grown and harvested in Ecuador, at the foot of Andean volcanoes and mountains, Amaranthus benefits from cool high-altitude nights and bright equatorial light, conditions that help preserve its natural turgor and keep those long tassels looking crisp, full, and well-defined through the cold chain. The same environment supports strong stem development and rich color expression, so importers receive consistent, high-impact texture that holds its shape and presence from arrival to final use.